Adi Shankara Institute of Engineering and Technology Kalady Kerala
- College
- Co - Education
- ESTD 2001
- Management
- Entrance
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Master of Business Administration (MBA) Marketing Management
Master of Business Administration (MBA) Marketing Management
Course
Adi Shankara Institute of Engineering and Technology Kaladi offers a two-year PG study, MBA - Marketing Management, for those who have passed a bachelor's degree from a recognized university. The course gives awareness regarding the concepts and fields such as advertising, research, and sales. The various technologies and tools related to the promotion of products and services are delivered to the students. Adi Shankara Institute of Engineering and Technology is affiliated to APJ Abdul Kalam Technological University Thiruvananthapuram. APJ Abdul Kalam Technological University curriculum includes, Fundamentals of Management, Organizational Behavior Accounting for Marketing Managers, Principles of Marketing Management, Retail Marketing, Statistical Methods for Business Decisions, Information Technology for Managers, Human Resource Management, Financial Management, Marketing Research, E-Business Fundamentals, Consumer Behavior, Quantitative Techniques, Personality Development, Sales and Distribution Management, Indian Ethos and Values or Environmental Science, Entrepreneurship or Managerial Economics, Advertising and Sales Promotion, Service Marketing, International Marketing, Business Marketing, Strategic Brand Management, Advanced IT Tools, and more. The PG holders could work in Banking Sector, Consultancy Services, IT Sector, Hospitality, Tourism Department, Marketing Research, Retailing Sector, Education Department, and more. The MBAs are hired as Advertising Manager, Brand Manager, Marketing Research Analyst, Marketing Executive, Public Relation Director, New Product Manager, Instructor, Teacher, Sales Manager, Lecturer and more.
Duration : 2 Years
Eligibility : Candidates must pass Graduation from a recognized University
Higher Studies
- M.Phil
Career Opportunities
- Advertising Manager
- Marketing Research Analyst
- Brand Manager
- Public Relation Director
- New Product Manager
