Alagappa University Karaikudi
- University
- Co - Education
- ESTD 1947
- State University
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Master of Business Administration (MBA) Marketing Management
Master of Business Administration (MBA) Marketing Management
Course
Alagappa University Karaikudi offers a two-year postgraduate study MBA - Marketing Management, for those who have completed a bachelor's degree from a recognized university. Marketing is termed as the process of creating interest in customers regarding products and services. There are various technologies and tools. It also offers the students an understanding of pricing, analysis, product design, selling and distribution. Alagappa University curriculum includes Organizational Behaviour, Fundamentals of Management, Principles of Marketing Management, Accounting for Marketing Managers, Information Technology for Managers, Retail Marketing, Statistical Methods for Business Decisions, Financial Management, Human Resource Management, E-Business Fundamentals, Marketing Research, Quantitative Techniques, Consumer Behaviour, Indian Ethos and Values or Environmental Science, Personality Development, Sales and Distribution Management, Advertising and Sales Promotion, Entrepreneurship or Managerial Economics, International Marketing, Service Marketing, Strategic Brand Management, Business Marketing, Advanced IT Tools, and more. The PG holders could work in Consultancy Services, Banking Sector, Hospitality, IT Sector, Marketing Research, Tourism Department, Education Department, Retailing Sector, and more. The MBAs are hired as Brand Manager, Advertising Manager, Marketing Executive, Marketing Research Analyst, New Product Manager, Public Relation Director, Sales Manager, Instructor, Teacher, Lecturer and more.
Duration: 2 years
Eligibility
Candidates must pass Graduation from a recognized University
Higher Studies
The MBA holders could pursue higher studies in,
- MPhil
Career Opportunities
The MBA holders are hired as,
- Advertising Manager
- Marketing Research Analyst
- Brand Manager
- Public Relation Director
- New Product Manager
- Marketing Executive
- Teacher
- Sales Manager
- Instructor
- Lecturer
