Alliance University Bangalore
Bengaluru,Karnataka,India
+91 80 4619 9010
: +91 - 828 101 0854
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- University
- Co - Education
- ESTD 2010
- Private University
- Entrance
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Master of Business Administration (MBA) Marketing
Master of Business Administration (MBA) in Marketing
Course
Alliance University Bangalore offers a two-year postgraduate study MBA - Marketing Management, for those who have completed a bachelor's degree from a recognized university. Marketing is termed as the process of creating interest in customers regarding products and services. There are various technologies and tools. It also offers the students an understanding of pricing, analysis, product design, selling and distribution. Alliance University curriculum includes Organizational Behaviour, Fundamentals of Management, Principles of Marketing Management, Accounting for Marketing Managers, Information Technology for Managers, Retail Marketing, Statistical Methods for Business Decisions, Financial Management, Human Resource Management, E-Business Fundamentals, Marketing Research, Quantitative Techniques, Consumer Behaviour, Indian Ethos and Values or Environmental Science, Personality Development, Sales and Distribution Management, Advertising and Sales Promotion, Entrepreneurship or Managerial Economics, International Marketing, Service Marketing, Strategic Brand Management, Business Marketing, Advanced IT Tools, and more. The PG holders could work in Consultancy Services, Banking Sector, Hospitality, IT Sector, Marketing Research, Tourism Department, Education Department, Retailing Sector, and more. The MBAs are hired as Brand Manager, Advertising Manager, Marketing Executive, Marketing Research Analyst, New Product Manager, Public Relation Director, Sales Manager, Instructor, Teacher, Lecturer and more.
Duration : 2 Years
Eligibility : The candidates must have pass Graduation (BBA) from a recognized University
Higher Studies
M.Phil
Career Opportunities
- Advertising Manager
- Marketing Research Analyst
- Brand Manager
- Public Relation Director
- New Product Manager
- Marketing Executive
- Teacher
- Sales Manager
- Instructor
