Dayananda Sagar University Bengaluru
- University
- Co - Education
- ESTD 2014
- Private University
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Certificate Course Marketing Management
Certificate course in Marketing Management
Course
Marketing management is the process of decision making, planning, and controlling the marketing aspects of a company in terms of the marketing concept, somewhere within the marketing system. Before proceeding to examine some of the details of this process, comments on two aspects will be helpful background.The marketing concept is simple in principle but often very difficult, if not impossible, to fully implement. Adam Smith’s comment cited above is most consistent with it. The concept is that a company can more effectively serve its own objectives if it will integrate the various aspects of its marketing activities explicitly so as to meet the preferences of its customers.
Duration : 3 Months
Eligibility
Students must have passed Class 12 or equivalent from a recognized board. To get admission to this course, students have to clear the cut-off percent decided by the College or University in the qualifying examination.
