JSS Science and Technology University Mysuru
- University
- Co - Education
- ESTD 1963
- Private University
- Entrance
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Master of Business Administration (MBA) Digital Marketing
Course
MBA degree in Digital Marketing is a unique specialisation that is offered by various Universities. The programme has been designed with inputs by industry experts to groom students for the competitive and fast-growing sectors of Digital Marketing. The curriculum has been prepared with industry requirements in mind and it emphasises on practical, application-oriented learning. This programme has been designed with inputs by industry experts to groom students for the competitive and fast-growing sectors of Digital Marketing & Advertising.
The curriculum has been prepared keeping industry requirements in mind and it emphasises practical learning along with industry exposure. This programme guides students to tackle the complicated new media landscape and find the right strategies to reach a large and fragmented audience through creative campaigns. This course also teaches creative planning, marketing management, ideation and creative expression. This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you to realize the power of visualizing data with artful use of numbers found in the digital space.
Duration : 2 years
Eligibility : Eligibility for this Programme requires completion of Bachelor's Degree of minimum 3 year duration or its equivalent from a recognised university, in any discipline.
Career Opportunities
- Market research analyst
- Public relations manager
- Advertising manager
- Brand manager
