Ponjesly College of Engineering Kanyakumari Tamil Nadu
- College
- Co - Education
- ESTD 2004
- Management
- Entrance
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Master of Business Administration (MBA) Marketing
Master of Business Administration (MBA) Marketing
Course
Ponjesly College of Engineering Kanyakumari offers an MBA - Marketing, a two-year postgraduate course, for those who have pursued a bachelor's degree from a recognized university. The course offers an understanding of entertainment, media, promotion and sales. Moreover, with the breakthrough of the internet, companies have been shifted to digital and online marketing. Hence, students would get an understanding of the online and digital marketing promotion techniques through the course. Ponjesly College of Engineering is affiliated to Anna University Chennai . Anna University curriculum includes, Fundamentals of Management, Accounting for Marketing Managers, Organizational Behavior, Retail Marketing, Statistical Methods for Business Decisions, Principles of Marketing Management, Human Resource Management, Financial Management, Information Technology for Managers, E-Business Fundamentals, Marketing Research, Consumer Behavior, Personality Development, Quantitative Techniques, Indian Ethos and Values or Environmental Science, Sales and Distribution Management, Advertising and Sales Promotion, Service Marketing, Entrepreneurship or Managerial Economics, Business Marketing, Strategic Brand Management, International Marketing, Advanced IT Tools, and more. The PG holders could work in Consultancy Services, Banking Sector, Hospitality, IT Sector, Marketing Research, Tourism Department, Education Department, Retailing Sector, and more. The MBAs are hired as Advertising Manager, Marketing Research Analyst, Brand Manager, Public Relation Director, New Product Manager, Marketing Executive, Teacher, Sales Manager, Instructor, Lecturer and more.
Duration : 2 Years
Eligibility : Candidates must pass Graduation from a recognized University
Higher Studies
- M.Phil
Career Opportunities
- Advertising Manager
- Marketing Research Analyst
- Brand Manager
- Public Relation Director
- New Product Manager
- Marketing Executive
- Teacher
