Presidency University Bangalore
Bengaluru,Karnataka,India
080 4925 5533
: +91 - 828 101 0854
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- University
- Co - Education
- ESTD 2013
- Private University
- Entrance
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Bachelor of Business Administration (BBA) Marketing
B.B.A. Marketing
Course
The BBA Program with specialization in Marketing Management will prepare students for the real world of marketing by providing adequate domain knowledge and practical skills in the areas of market analysis, product development, sales and distribution management, brand management, retail management and digital marketing.
The curriculum focusses on a broad range of marketing management skills and techniques, including the basics of principles of marketing, and advanced courses such as Consumer Behavior and Integrated Marketing Communications. The world of marketing is all about the right combination of domain expertise and interpersonal finesse.
Graduates of this Program have a wide range of opportunities as Sales and Marketing Officers, Business Development Officers, Public Relations Officers, Brand Managers, New Product Managers, Advertising Managers, Marketing Communications Managers and Market Research Analysts.
Duration : 3 Years
Eligibility
The basic eligibility criterion for pursuing B.B.A(Marketing) degree is qualified 10+2 or equivalent examination in any stream from a recognized school board
Higher Studies
- M.B.A.(Marketing)
- M.Phil(Marketing)
- Ph.D. (Marketing)
Career Opportunities
- Advertising
- Brand Management
- Market Research
- Public Relations
- Digital & Virtual Marketing
- Logistics & Supply Chain Management
- Market Analytics
