University of Bedfordshire Luton
- College
- Co - Education
- ESTD 2006
- Public University
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Bachelor of Science(B.Sc)Honours Marketing with Aviation and Airport Management
Bachelor of Science(B.Sc)Honours Marketing with Aviation and Airport Management
Course
The B.Sc (Hons) in Marketing with Aviation and Airport Management is a three-year undergraduate program offered by the University of Bedfordshire. The program combines business, marketing and aviation management and focuses on developing students’ employability skills for the fast-growing, highly competitive aviation industry. The students develop skills and knowledge of aviation law, aviation sales and marketing, security, airline and airport operations, and digital marketing. The proximity of London Luton Airport helps students gain exposure and work placements. The university program covers topics including Business Practice Explored, Customer Relationship Management, Introduction To The Airline Industry, Principles Of Marketing, Using Data To Build Business Practice, Brand Management, Digital Innovation And Entrepreneurship, Global Airline & Cargo Operations Management, Global Airline, Airport And Cargo Operations Management, Marketing Communications In The Digital Age, Marketing For The Air Transport Industry, Strategic Airport Planning & Development, Strategy And Innovation, Aviation Law, Crisis Management And Communication, Managing Safety & Security For Aviation, Managing Safety And Security For Air Transport, Marketing In A Global Context, Preparation For Specialist Research Project and Specialist Research Project. The program also includes an embedded IATA Leadership and Management Diploma. The students who successfully complete the IATA exam and meet the required additional qualifications will earn BSc (Hons) plus an IATA Leadership and Management Diploma certificate. After graduation, they can look for careers in marketing, aviation and airport industries, such as customer marketing executives, corporate social responsibility managers, field marketing executives, digital marketers, and senior communication managers.
Duration: 3 years
Higher Studies
- MA International Business
- MA Economics
- MSc
- MSc Aviation and Airport Management
- MSc International Business
- MHRM
- Master of Business Administration (MBA)
- PhD
Career Opportunities
- Airport Manager
- Customer Marketing Executive
- Corporate Social Responsibility Manager
- Field Marketing Executive
- Digital Marketer
- Senior Communication Manager
- Passenger Co-ordinator
- Customer Service Executive
- Passenger Service Executive
- Air Ticketing Executive
- Process Development Manager
- Safety Manager
- Boarding Officer
- Airport Traffic Controller
- Business Development Manager
- Accounts Manager
- Finance Executive
- Business Development Managers
- Business Development Executive
