University of Bedfordshire Luton
- College
- Co - Education
- ESTD 2006
- Public University
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Bachelor of Science(B.Sc)Honours Marketing with International Tourism Management
Bachelor of Science(B.Sc)Honours - Marketing with International Tourism Management
Course
The B.Sc (Hons) in Marketing with International Tourism Management is a three-year undergraduate program offered by the University of Bedfordshire. It is a practice- orientated degree program that combines business, marketing and tourism management with a particular focus on developing students' employability skills. The University of Bedfordshire is a member of The Association for Tourism in Higher Education (ATHE) and represents universities that are leading providers of tourism programmes. The university program covers topics including Business Of Tourism And Hospitality, Business Practice Explored, Consumer Behaviour, Principles Of Marketing, Understanding Tourism And Hospitality, Using Data To Build Business Practice, Brand Management, Digital Innovation And Entrepreneurship, Interactive Marketing Management, Intercultural Management In Tourism, Marketing Communications In The Digital Age, Strategy And Innovation, Tourism And Society, Continuing Professional Development, Critical Issues In Tourism And Hospitality, Marketing Ethics And Corporate Social Responsibility (CSR), Marketing In A Global Context, Preparation For Specialist Research Project, and Specialist Research Project. After graduation, they can work in various management roles across the travel, hotel and leisure sectors.
Duration: 3 years
Higher Studies
- MA International Business
- MA Economics
- MSc
- MSc International Tourism Planning and Management
- MSc International Tourism Management
- MSc International Business
- MHRM
- Master of Business Administration (MBA)
- PhD
Career Opportunities
- Tourism Officer
- Tour Operators
- Business Organizer
- Conference Organizer
- Customer Service Manager
- Accommodation Manager
- Hotel Manager
- Tour Manager
- Tourist Information Centre Manager
- Travel Agency Manager
- Global Tourism Development Managers
- Global Tourism Business Development Executives
- Destination Tourist Marketer
- Global Tourism Marketers
- Eco-Tourism Marketers
- Eco-Tourism Coordinator
- Global Tourist Manager
- Tourism Manager
- Global Tourism Head
- Air Transport Manager
