University of Bedfordshire Luton
- College
- Co - Education
- ESTD 2006
- Public University
Interested in this College?
Bachelor of Science(B.Sc)Honours Marketing
Bachelor of Science(B.Sc)Honours Marketing
Course
The BSc (Hons) Marketing is a three-year undergraduate program offered by the University of Bedfordshire. The program creates Marketing graduates with a confident understanding of dynamic modern business marketing across communications, digital and social media also essential business functions like finance, human resource management and operations. Bedfordshire’s professionally accredited degree course allows the student to take the Introductory Certificate in Marketing qualification awarded by the renowned CIM (Chartered Institute of Marketing), with further exemption opportunities for the CIM Professional Certificate and CIM Professional Diploma. The University of Bedfordshire program covers topics including Business Practice Explored, Consumer Behaviour, Customer Relationship Management, Introduction To Digital Marketing And Analytics, Principles Of Marketing, Using Data To Build Business Practice, Brand Management, Career In Practice, Contemporary Issues In Marketing, Digital Innovation And Entrepreneurship, Interactive Marketing Management, Marketing Communications In The Digital Age, Strategy & Innovation, Continuing Professional Development, Marketing Ethics And Corporate Social Responsibility, Marketing In A Global Context, Topical Marketing Communications Practice, Preparation For Specialist Research Project, and Specialist Research Project. In addition, the graduates can choose various career paths in marketing, marketing communications, brand communications, specialist marketing, in- house marketing, advertising, client-side brand management, business-to-business marketing, industrial marketing, and NGO organisation marketing. They can also consider higher sides by joining programmes like MA Marketing, MSc Marketing Communications, Masters in International Business (MIB) or MBA.
Duration: 3 years
Higher Studies
- MA Marketing
- MA International Business
- MA Economics
- MSc
- MSc Marketing Communications
- MSc International Business
- Masters in International Business (MIB)
- MHRM
- Master of Business Administration (MBA)
- PhD
Career Opportunities
Brand Communication Executive
In-house Communication Manager
In-house Marketing Officer
Advertising Manager
Client-side Brand Manager
Brand Manager
Market Research Head
Business-to-business Marketer
Industrial Marketing Manager
NGO Marketing Manager
Marketing Specialist
Marketing Communications Co-Ordinator
Marketing Communication Manager
Marketing Executive
Digital Marketer
Social Media Marketing Manager
Sales Executive
Sales Manager
Business Development Manager
Business Development Executive
Business Operations Manager
